Welcome to the E Factors Framework

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The E Factors Framework

Your Perception is Your Reality

How can two people experience the exact same situation and walk away with completely different realities. One sees opportunity; the other sees obstacles. One feels empowered; the other feels defeated? The answer is Perception.

Perception is how we view and interpret ourselves and everything around us.

That interpretation is filtered to our brains through eight "E Factors": the eight forces that shape how we experience the world, make decisions, and ultimately, create our reality.

Most people are unaware that these forces are shaping their perception. But once you understand them, you gain the power to shift your perception—and when you shift your perception, you shift your reality.

What are the E Factors?

The E-Factors fall into three categories: External, Internal, and Universal.

External E Factors (Influences from the Outside World)

Experiences – Everything we've done and everything that has happened to us.
Education – What we've been taught, what we think we know, and how we learn.
Environment – The people, culture, and landscape surrounding us now and in the past.
Economics – Our current and past relationship with and access to, money and financial resources.

Internal E Factors (Shaped from Within)

Emotion – Our current emotional state, emotional triggers, and our ability to regulate feelings and separate fact from emotion.
Energy – Our mental, physical, and spiritual energy levels.
Esteem – Our self-worth, confidence, and belief in ourselves.

The Universal E Factor (Affecting Everything)

Evolution – Our genetics, inherited tendencies, and generational influences, as well as our level of personal growth.

The Master E Factor

Of all the E-Factors, one holds the most direct influence over how you perceive yourself and the world—Esteem.

Esteem is the Master E Factor because it fuels and is fueled by all the other E Factors. It acts as a lens through which every experience, opportunity, and challenge is filtered.

If your Esteem is strong, you are more likely to embrace new experiences, seek education, shape your environment, and take control of your economic future.
If your Esteem is weak, you may avoid opportunities, see challenges as threats, and struggle to make empowering choices.

By strengthening your Esteem, you create a positive feedback loop that enhances every other E-Factor—and, in turn, reshapes your reality.

The Feedback Loop of Growth or Stagnation

Your E-Factors don’t just shape your perception once—they create a feedback loop as E Factors shape perception, your perception then feeds and fuels your E-Factors in an infinite loop that continuously reinforces your worldview.

Let's look at Esteem again as an example. If your esteem is low, you perceive fewer opportunities, expect less from yourself, and hesitate to take action. This hesitation reinforces the idea that you’re stuck, fueling even lower esteem. But when your esteem is strong, you see possibilities everywhere, take bold actions, which strengthen your other E Factors and build momentum that fuels even higher esteem, which then causes you to perceive greater possibilities, and so on...

Your perception isn’t just shaping your reality. It is your reality. And the best part? You can actively change it by strengthening your E-Factors.